One of UMNO's biggest problems is the internet. It is UMNO's greatest weakness
and BA's greatest strength. All components must take advantahge of the
situation by:
(01) Using the internet to reach the people
(02) Promoting greater use of the internet among the rakyat, supporters and
members.
There must be BA strategy to handle the internet. There must be clear
objectives and targets. Each component of the internet must be clearly
identified and there must be effective implementation of steps in each
component of the internet.
Components of the internet:
General:
BA and BA components IT committees at National/States/Bahagian/cawangan/roles
and responsibilities/Targets/Measurements/Programmes/Promotions
Modes:
Websites/Mailing Lists/Newsgroups/Web TV/Web Newspapers/Web
Forums/Feedbacks/Complaints/Instructions/Announcements/Views/Analysis/Chats/Video/Audio/Images
Hardware:
Sales/Promotion/Availability/Distribution/Sharing/Logistics/roles of BA
branches/IT companies
Training:
People/members/supporters/Email/Surfing/Website creation/Internet
components/Teachers & teaching/facility/Promotion/role of BA branches/IT
companies/Youth/Women/BA leaders/Awareness campaign/Workshops/IT shows
Modest initial targets:
All cawangans must be able to be reached by email by a certain date.
All Divisions/Branches must have IT Committee by a certain date.
All IT Committees National/States/Division must have quantitative IT targets
such as no of persons/programmes at various timeframes.
BA must be aware that no way it is able to overcome UMNO in normal media
areas. However if intensive effort is made on IT, UMNO would be left far
behind because IT itself is actually 'neutral' and could not take sides but
the truth IT brings make people becoming closer to BA. If BA controlled IT
and if more rakyat are exposed to IT, BA messages could reach all. In case of
UMNO promoting IT to its supporters and members, it should be the best thing
that can happen to BA because through IT, BA could now easily 'reach' them
while it is difficult to reach them now. In fact UMNO is really afraid that
its members be internet inclined because it can be seen that those with
internet access now are mostly pro BA simply because they have been' reached'
by the alternative media. In any survey done through the web, it is noticed
that roughly only 15% is pro BN. The number has not grown despite the people
being fed lies daily by normal UMNO media. Not many people likes to be
associated with filth. There's always about 15% of them around anywhere. Once
the population is touched by IT, 85% of the people would dump UMNO/BN.
Mahadzir could probably be the country's last UMNO PM.